In the open source eCommerce system, you are very much empowered to build your own business brand not just in the products that you sell but also in your online identity as seen in your store website. As mentioned previously in line with the Magento platform, after choosing the hosting platform that is right for you, then you can go on and customize your store. Each hosting platforms has their own varied galleries of templates and designs for your homepage, menus, and recommended website looks and structure.